Spotlight: What is a “Commercial”?

March 28, 2018

What is a “Commercial”? PHBP contributions are due on all forms of advertising or promotion of a brand, product, or service (excluding music videos), regardless of the format with which it is created, or the medium with which it is distributed. Branded Content is a “Commercial.” Advertising on the internet is still a commercial. It is the presence of an advertising or promotional aspect of a project that cements its classification as a “Commercial.” Please email Sean Cooley at with any questions.