PHBP contributions are due on all forms of advertising or promotion of a brand, product, or service (excluding music videos), regardless of the format with which it is created, or the medium with which it is distributed.

Branded Content is a “Commercial.”
Advertising on the internet is still a commercial.
It is the presence of an advertising or promotional aspect of a project that cements its classification as a “Commercial.”

Please email Sean Cooley at seanc@phbp.org with any questions.